Multi-site venue owners Restaurant operators across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing segment guest types.
At aspirehospitality Aspire CRM strategy team, we build retention journeys for guests deploy, configure and optimise CRM systems to suit each brand’s venue format and audience style, offer, and team workflow.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* POS integration First-party data capture
* NPS tools Feedback loops
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Owning guest data = better ROI Loyalty lowers CAC
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* hotel and restaurant guest experience software Australia Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Make guest data work for you
aspirehospitality.com.au —
hospitality CRM experts.